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BRENDEN REED

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THRASHER MTB FLAT SOLE

Project type

FOOTWEAR DESIGN

Date

FALL 2023

THIS PROJECT IS A REDESIGN OF A TRADITIONAL MOUNTAIN BIKING SHOE SOLE DESIGNED FOR FLAT PEDALS. TAKING DESIGN CUES FROM BEST SELLING MTB SHOES, FEEDBACK FROM FELLOW RIDERS AND PERSONAL EXPERIENCE, THE THRASHER IS THE PERFECT SOLE FOR ANY MTB SHOE.

TITLE

TITLE

REED_B_MTB_SHOE_SOLE_Problem Statement.jpg

REED_B_MTB_SHOE_SOLE_Problem Statement.jpg

KEY COMPETITORS

KEY COMPETITORS

REED_B_MTB_SHOE_SOLE_Current Issues.jpg

REED_B_MTB_SHOE_SOLE_Current Issues.jpg

USER-BASED FEEDBACK

USER-BASED FEEDBACK

FEATURES

FEATURES

MOOD BOARD

MOOD BOARD

INITIAL SKETCHES

INITIAL SKETCHES

REFINED SKETCHES

REFINED SKETCHES

DEVELOPMENT PROCESS

DEVELOPMENT PROCESS

3D MODELING

3D MODELING

INITIAL PROTOTYPES

INITIAL PROTOTYPES

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